If your data isn't defensible, is it actually a strategy?
Most UK enterprises suffer from "Attribution Drift"—where marketing spend is allocated based on the last click rather than the first spark. We provide the mathematical rigor to decode which touchpoints actually drive revenue.
North West House, Marylebone. The heart of London's analytical elite.
The end of the "Black Box" era.
Modern Marketing Attribution is often treated as a proprietary secret. Agencies hide behind complex dashboards that offer "scores" without explaining the logic.
At Attribution Logic, we believe in radical transparency. If a model can't be explained in plain English to a board of directors, it shouldn't be used to manage a seven-figure budget.
Multi-Touch Attribution
Moving beyond "last-click" bias. We utilize fractional credit modeling to ensure your top-of-funnel brand awareness efforts get the recognition they deserve for feeding the pipeline.
MMM Integration
Marketing Mix Modeling for the post-cookie world. We quantify the incremental impact of offline media and external factors like seasonality on your digital conversions.
Ad Spend Optimization
Our logic-first approach often identifies 15-25% "waste" in existing digital budgets—capital that can be reinvested into high-intent channels you didn't even know were working.
Evidence of Precision
Analytical Case Studies & Insights
The boardroom disconnect
Synthesizing complex customer journey analytics for executive-level reporting at London's top firms.
Timing the incrementality
Determining exactly when marketing intervention creates value versus when a sale was inevitable.
ROI Attribution maps
Decoding the cross-device pathways that UK consumers take before committing to high-value purchases.
The Attribution Field Guide
Audit the current source of truth
Most businesses rely on a single platform (e.g., GA4) without realizing it over-credits its own ecosystem. We start with a multi-source audit.
Define bespoke logic layers
Static models are for static businesses. We build custom decay and weighting models based on your specific sales cycle (days vs. months).
Continuous ROI validation
Attribution isn't a project; it's a practice. We establish a feedback loop that adjusts spend recommendations in real-time as market conditions shift.
Trade-off Comparison
Last-Click Dependency
Pros: Easy to track, natively supported.
Cons: Ignores branding, penalizes early discovery, results in bidding wars for the final click.
Scientific Multi-Touch
Pros: Full visibility, optimizes the whole funnel, higher incremental ROI.
Cons: Requires technical setup and mental shift from "easy" numbers.
Stop guessing. Start calculating.
Unlock the true potential of your marketing department with data-driven decision making. Our consultants are based in London and ready to dissect your customer journey.