Beyond the Last Click.
In an era of fragmented customer journeys, relying on a single touchpoint isn't just inaccurate—it's expensive. Our Attribution Models illuminate the dark corners of your marketing funnel, assigning value where it’s actually earned.
Request a structural audit of your current tracking stack.
The Mechanics of Credit
Generic analytics platforms often force you into a pre-defined mold. At Attribution Logic, we deploy bespoke **MTA Solutions** (Multi-Touch Attribution) that reflect the reality of your specific business cycle. Whether you are managing high-frequency e-commerce transactions or long-cycle B2B enterprise leads, the weights applied to each interaction must be surgically precise.
Our primary objective is to solve the "Waste Problem." By identifying which top-of-funnel awareness campaigns actually feed the conversion engine 60 days later, we help high-growth marketing teams reallocate budget with surgical confidence.
Structural Clarity
Visualizing the touchpoint hierarchy across cross-device journeys.
Model Suitability Matrix
U-Shaped Attribution
Best for: Demand generation. Credits the discovery (40%) and the conversion (40%), distributing the rest.
Time Decay
Best for: Short-cycle promotional periods. Heavily weights interactions closest to the purchase event.
Custom Algorithmic
Best for: Enterprise B2B. Data-driven weights based on your historical CRM data and signal strength.
"Data auditing isn't a one-time event; it's a foundational hygiene practice. Without clean inputs, even the most advanced MTA solutions fail to deliver actionable truth."
Ecosystem Architecture
Successful Marketing Stack Integration is less about "connecting APIs" and more about "mapping data semantics." Here is how we bridge the gap between your ad spend and your bank account.
Unified Tracking Protocol
We eliminate "ghost conversions" by implementing server-side tracking that bypasses browser limitations. This ensures that your **Analytics Consulting London** partnership yields data that is 99.9% representative of actual user behavior, regardless of ad-blocker or cookie restrictions.
The Audit Loop
Continuous validation of your GTM containers and pixel deployments. We don't just "set it and forget it"—we monitor for drift.
Cross-CRM Sync
Linking Salesforce, Hubspot, or Pipedrive directly to your marketing attribution engine to close the loop on revenue.
Executive Reporting
Numbers are meaningless without context. Our solutions include high-level visibility for C-suite stakeholders, translating complex attribution weighting into clear ROAS and CAC metrics.
Applied Logic
Real-World Deployments
The Omnichannel Retailer
An apparel brand with a 45-day window from Discovery to Cart. By switching from Last-Click to a **Linear Attribution Model**, they discovered that YouTube "unboxing" reviews were the primary catalyst for 60% of their organic search traffic.
Enterprise SaaS Flow
A fintech B2B platform with 8+ stakeholders in the buying committee. We implemented a **Custom Lead-Source Weighting** that accounted for whitepaper downloads as high-intent signals, increasing sales efficiency by 22%.
Stop Guessing.
Start Attributing.
Standard onboarding: 14 business days from stack audit to initial insights.